An engaging tale of woe... and relief
There are a lot of misconceptions, fairytales, in the market about what causes allergic reactions to medical use gloves. Original illustrations of fairytale characters were created to convey the notion that healthcare practitioners need to see through the false tales that are being told about harmful allergies.
This vibrant, playful approach to education was designed to stand out in the sea of sameness that Ansell's competitors was offering. Original artwork was utilized to help position Ansell as a leader and innovator.